GTM SIGNALS

360

Sales, Marketing & GTM Consultancy

CLEAR SIGNALS. REAL GROWTH. NO NOISE.

EMPOWERING BUSINESSES
THROUGH TECHNOLOGY

GTM Signals is the full-stack sales, marketing and go-to-market partner for companies that want clarity, focus and real commercial results. We cut through market noise and zero in on the signals that matter; the ones that drive qualified demand, meaningful conversations and closed revenue.

100%

Client Satisfaction Rate

80+

Executed Programmes in Countries Worldwide

16+

Years Experience in Corporate Tech

ABOUT

OUR EXPERTISE

GTM
STRATEGY

We architect end-to-end go-to-market strategies that align product, marketing and sales. From market positioning to pipeline design, we build the blueprint that turns strategy into measurable demand.

MARKETING INNOVATION

We create marketing engines that convert strategy into MQLs through smart targeting, bold storytelling and data-led campaigns. Every activity is designed to move prospects from awareness to qualified demand and into the hands of your sales team.

SALES OPTIMISATION

We transform your sales motion by tightening qualification, strengthening forecasting and sharpening deal execution. The result is a clean path from SQL to closed revenue with higher win rates and predictable performance.

SERVICES

THE TEAM

MEET THE FOUNDER

DANIEL BANKS

Strategic Innovator

Former Microsoft and Oracle GTM & Sales leader of 16 years who has worked across the US, UK and EMEA while overseeing worldwide operations. Key successes include scaling the enterprise launch of Microsoft Copilot to over $1B revenue impact, Teams from 10m to 120m users, and being the strategist behind brands such as BŌKEN Watches and FLYTE Bar.

GTM Signals blends enterprise-grade execution with real-world founder-led experience. We know how to build engines, how to attract customers, and how to close business.

THE TEAM

CORPORATE
EXPERIENCE

USAGE FOR GROWTH

Driving Upsell Through Customer Bevaiour Insights

A global Usage for Growth programme was built to understand how customers adopted and used Microsoft products and to turn those insights into measurable upsell opportunities. By analysing usage patterns across the suite, the programme identified that customers engaging with two or three products together were significantly more likely to expand. These behavioural signals were then translated into a scalable sales and customer success motion, enabling teams worldwide to prioritise the right accounts, time upsell conversations effectively and drive meaningful revenue growth through value-led expansion.

Once rolled out globally, the programme contributed to an additional $1.6 billion in growth.

AI TRANSFORMATION

From Early Access to Global Scale

An AI Transformation programme was built to take a new enterprise AI product from a tightly controlled Early Access initiative to full worldwide availability. The approach quickly evolved from feature-focused selling to persona-based marketing, enabling business leaders to understand real-world use cases tailored to their roles and operational challenges. By crafting compelling value narratives, adoption frameworks and enterprise-grade playbooks, the programme accelerated activation and large-scale deployment across global markets.

his pivot drove the product from zero to 1 billion dollars in impact within six months, establishing it as one of the fastest-scaling enterprise AI launches in history.

SUCCESS STORIES

BOKEN
WATCHES

HOROLOGY HOUSE SPIRITS

FLYTE
BAR

01

02

PROJECTS